As part of our ongoing commitment to safeguarding user data, we will be issuing an update to the platforms program policies, effective 14 April 2025.
This policy update will state that our partners globally should comply with all applicable U.S. laws and regulations regarding subsequent downstream handling of data relating to United States users.
(Posted on 14 March 2025)
Read more Platforms program policies announcements
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Upcoming April update to the platforms program policies
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Upcoming February update to the platforms program policies
The Ads platforms program policies will change on February 16, 2025. The changes reflect advances in privacy-enhancing technologies (such as on-device processing, Trusted Execution Environments, and secure multi-party computation) and the broader range of surfaces on which ads are served (such as Connected TVs and gaming consoles). They clarify the activities that we prohibit to better protect the ads ecosystem from harmful activities, while being less prescriptive with partners in how they target and measure ads. They also maintain the obligation on partners to provide transparency to users. …Read more -
Upcoming February update to the Personalized Ads policy
The platforms program policies will change in February 2024. Google will update its personalized ads policy to introduce new limitations on personalized ads relating to consumer financial products and services. Specifically, Google’s "Credit in personalized ads" policy will be expanded to cover "Consumer finance in personalized ads." For more information, review the change log on the Advertising Policies help center. (Posted on 28 November 2023)Read more -
Upcoming April update to Platforms program policies for Japan's Amended APPI legislation
In June 2020, the Japanese government introduced a set of amendments to the existing Act on the Protection of Personal Information (APPI). The Amended APPI will come into force on April 1, 2022. The Amended APPI, amongst other things, includes rules relating to the processing of “personal referable information” (“PRI”) of Japanese users. The Amended APPI will require companies to, when providing PRI of Japanese users to a third party who will likely associate that data with 'Personal Information', confirm with the recipient that the recipient has obtained consent from data subjects to the reci…Read more -
Upcoming October update to personalized advertising for housing, employment, and credit
The week of October 19, 2020, Google will update its Platforms policies for Personalized advertising to introduce new targeting restrictions. In an effort to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code. Examples of impacted products or services include, but are not limited to: Housing: Housing listing sites, individual houses for sale or rental, real estate services Employment: Ads for jobs, job recruitm…Read more