Universal Analytics Artifacts (Legacy)
Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and the API, and via any product integrations like Google Ads, or Search Ads 360. If you haven't completed the migration, go to the Setup Assistant to get started with Google Analytics 4 (GA4). If you still require access to an archive of the Universal Analytics documentation for historical purposes, you can view them here.
- Comparing metrics: Google Analytics 4 vs. Universal Analytics
- Universal Analytics properties [Legacy]
- [UA] Universal Analytics custom dimensions [Legacy]
- [UA] Deploy Universal Analytics with Tag Manager [Legacy]
- [UA] Universal Analytics events [Legacy]
- [UA] Google Analytics Content Groups [Legacy]
- [UA] Universal Analytics ecommerce [Legacy]
- [UA] Universal Analytics dynamic remarketing [Legacy]
- [UA] Measure activity across domains [Legacy]
- [UA] Google Analytics settings variable [Legacy]
- Universal Analytics [Legacy]
- Data deletion requests (Universal Analytics) [Legacy]
- Square brackets [ ] and the hyphen -[Legacy]
- Question mark (?), plus sign (+), asterisk (*) [Legacy]
- Dot (.) and backslash (\) [Legacy]
- Parentheses ( ) and pipe | [Legacy]
- [UA] IP masking in Universal Analytics [Legacy]
- [UA] Product Linking: Link a Google Analytics (Universal Analytics) property to Google Ads [Legacy]
- Dollar sign ($) [Legacy]
- Caret (^) [Legacy]
- [UA→GA4] Possible reasons for conversion differences in GA4 vs. UA [Legacy]
- Migrate from UA to GA4 [Legacy]